The platform is rolling out a new feature that enables them to lessen the quantity of AI-created media appearing in their timelines. This initiative comes as the company announced that it presently contains over 1 thousand million content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a full-scale release. This development coincides with a surge in content created by AI, fueled by recent video-generation tools.
The Broader AI Trend
Recent reports that approximately one in 10 of the quickest rising video streams on a popular video site exclusively feature AI-generated videos. A considerable share of this output is considered “AI slop”, a term for inferior, bulk-generated content that is often illogical or surreal.
Based on user feedback that many people appreciate content produced via AI tools, ranging from digital art to science explainers, and we want to offer the community the option to increase or decrease of that, depending on their own preferences,” commented a spokesperson.
AI on the Platform
The platform shared that there are currently 1.3bn videos on its app identified as made with AI. Collectively, more than 100 mn pieces of content are submitted to the app every day, making AI content a relatively small percentage of its total content library.
User Control Features
Members will be in a position to reduce or increase the level of artificial media they view by accessing the content preference feature in the app and choosing AI-made media. Further subjects that currently be adjusted under the tool encompass politics, style, beauty, and choreography.
Content Labeling and Policies
The platform’s policies require content makers to tag lifelike AI-generated content, and it prohibits harmful deepfakes of public figures or emergencies. Any authentic-looking artificial content that is without a tag can be removed under its terms of service.
In addition, the service will henceforth apply an artificially created label to content made using its proprietary AI systems, or flagged by an collaborative effort for identifying artificial media. This action is intended to deter users from attempting to circumvent the labeling process.
Educational Initiatives
TikTok is also launching a $2m educational fund for professionals and organizations to create learning resources about responsible artificial intelligence. This program will assist educational bodies dedicated to educating programming and robotics.
Moderation Strategy
The platform has supported its safety measures, following debate over intentions to cut jobs for numerous review team members in the UK. It is set to cut hundreds of positions in its trust and safety division in its British office, with worker representatives and digital protection specialists voicing alarm that people are being substituted by automated systems.
A trust and safety lead explained that human moderation would remain essential, but artificial intelligence can safeguard staff by removing the most graphic content prior to it gets reviewed by people. The platform stated a notable drop in shocking and graphic content seen by human moderators over the previous year due to reliance on its AI tools.
It is vital to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s very important to minimize viewing of harmful content as quickly as possible, which is where a extensive automated help is really helping us operate efficiently.”
